Industry · Real Estate

Web and brand work for agents, brokerages, and developers.

Sites that show listings the way buyers actually want to see them. Brand work that doesn't look like the same headshot-on-grey template every other agent uses. Built fast, by someone who understands you're showing a property in 20 minutes — not waiting on a Slack reply.

48 hrsQuote turnaround
3-5 wksTypical site build
100%IDX/MLS ready
Where agents get stuck

Marketing problems that cost you the listing before the call.

Problem · 01

Your brokerage gave you a template site

Same theme as 200 other agents in the city. Same headshot block, same generic 'About' paragraph, same MLS feed buried under 'Search Listings.' Differentiation isn't possible when the template fights you.

Problem · 02

Listings live somewhere else

Your best work sits on the MLS, on Realtor.ca, on the brokerage feed. None of it lives on a site you control. When sellers Google you to vet you, they see an empty portfolio and a stock-photo hero.

Problem · 03

You're not at a desk

Showings, open houses, phone calls, paperwork. The last thing you want is six-week design sprints with weekly check-ins. You want it built well, fast, by someone who texts you a question instead of scheduling a meeting.

What M13 builds for real estate

Marketing that wins the next listing.

Concrete deliverables — not vague 'lead-gen funnels.' Built around how real estate actually works: showing properties properly, looking like the agent of record on the street, and making it easy to call you when someone's ready to list.

Agent & brokerage marketing sites

WordPress + Bricks with a proper IDX/MLS integration. Listings shown the way buyers want — gallery-first, fast, mobile-optimized — not the broken iframe most brokerage sites ship with.

Listing & development pages

For new developments, custom homes, or flagship listings: a full marketing page per project. Floor plans, gallery, neighbourhood context, lead form. Easier to point a buyer at, easier to run paid ads to.

Personal brand & agent identity

A logo and identity that doesn't look like every other realtor's. Photography direction, type system, sign templates, social templates. Sized to a solo agent or a team.

Neighbourhood & area guides

Hyper-local content pages — schools, parks, walkability, market data — that earn search traffic for buyers researching specific neighbourhoods. The slow-build SEO play that pays off for years.

Seller & buyer guides

Branded PDFs, listing presentations, buyer packets, market reports. Designed so they don't look like Word documents — and so you can update them without breaking the layout.

Just-listed & just-sold campaigns

On Workbench: monthly social graphics, just-listed/just-sold templates, postcard artwork, ad creative. Built around your brand so the entire territory recognizes your campaigns at a glance.

Recent real estate work

Real estate projects from the studio.

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RTJ Wellness Website

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Cobble & Commons Website

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CCRR Website

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TaxStache Website

We worked with TaxStache to bring their witty, edgy and colourful voice alive in a website dedicated to bringing tax + money news, tips and tricks.

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Prairie Vintage Revival Website

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TaxSolve Website

What this can unlock

Where the work is designed to take you.

No guarantees on numbers — too many things outside a designer's control move that needle. What I can do is set the marketing up to actually support listings and showings instead of getting in the way. Here's what that looks like in practice.

Outcome · 01

A site that closes the gap between you and the brokerage template

Your listings, your area, your face — not a generic feed everyone in the city has. When a seller is interviewing three agents, the one whose website looks intentional has a measurable edge.

Outcome · 02

A faster path from "drove by the sign" to "called the agent"

Click-to-call buttons that work on mobile. A clear next step on every page. Lead forms that pre-qualify buyers and sellers so calls are with real prospects, not tire-kickers.

Outcome · 03

A presence in the searches that matter

Neighbourhood guides, listing pages, market updates — the content that earns search traffic for the buyers and sellers who haven't picked an agent yet. Most agents skip this; the ones who don't compound.

Honest note · A new site won't list properties your pricing can't move. M13 is built to remove the marketing bottleneck — not to fix the rest of the business.

Real estate FAQ

The questions agents actually ask.

If something's not here, send a text — I read every one.

Ready?

Build a site that
wins the next listing.